A Convergent TV Platform Built For Agencies

SixSpeed's MMM tells you TV worked. Tatari tells you which spot to pull on Thursday.

SixSpeed has a proprietary MMM, buys linear and CTV for national brands, and just posted record media growth. The MMM is strong at the channel level. What it can't do is tell Anne which Batteries Plus spot drove franchise foot traffic in Cincinnati on Tuesday versus the one that ran in Columbus. Tatari operates at the spot level -- the layer underneath the MMM that turns channel data into in-flight decisions.

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Why we sent this
  • → The Batteries Plus AOR is 16 months old and SixSpeed just reported record media growth. This is when the measurement infrastructure gets built -- not after the next campaign wraps and a franchisee asks why their market underperformed. Spot-level geo attribution for 700+ locations doesn't get easier to add mid-flight.
  • → SixSpeed's MMM operates at the channel level -- it tells you TV's share of contribution across the media mix. Tatari operates at the spot level: which network, which daypart, which creative, and the specific downstream action it drove. The two are designed to work together. MMM for strategic allocation. Tatari for in-flight optimization before the model catches up.
  • → Dan-O's and Yuengling are both newer clients without established TV attribution. That's the window -- build measurement in from the first campaign rather than retrofitting it after the client asks why the spend isn't tracking to outcomes.
What Makes Tatari Different?
Spot-level attribution underneath SixSpeed's MMM. What actually ran, what it drove, before the campaign ends.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
When Batteries Plus has three creative executions rotating and one is outperforming in-store visits by 40%, the attribution data surfaces before the flight ends -- not in the quarterly MMM update. That's the difference between optimizing the campaign you're running and reviewing the one you already finished.
Direct media execution
Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For Batteries Plus running national campaigns across 700+ franchise locations, that means geo-targeted CTV buys per market with store-level attribution per franchisee -- the data that turns a national campaign into a local business case.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV bought together in one platform. For a team that just reported record media growth and is actively scaling, one workflow for both channels compounds faster than managing separate vendors for broadcast and streaming. Polaris, Batteries Plus, Yuengling -- the same infrastructure covers all of them.

See our media buying tools for TV
Measurement

Every airing reports the next morning: network, daypart, creative, and the store-level outcome per franchise market. Anne walks into the Batteries Plus franchisee review with location-level data on what the national campaign drove in each market -- not impression totals.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


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Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. SixSpeed is already buying TV for Polaris and Batteries Plus. Adding attribution turns those campaigns from media line items into performance data that grows the relationship.
New revenue
A full TV service line
Yuengling is a new client and beer is a top-10 TV spending category. The agency that launches Yuengling's first major TV campaign with attribution owns the measurement conversation from day one -- and has the data to expand the budget when it works.
Premium access
Inventory beyond programmatic
One MSA covers the full portfolio -- Polaris, Batteries Plus, Yuengling, Dan-O's under one structure instead of a separate PAO per campaign. That's the conversation worth having with Kevin, not just a pilot.
Next step for Anne
See what Batteries Plus looks like with franchise-level geo attribution on every linear and CTV airing.

Tatari will show what franchise-level attribution looks like for Batteries Plus across 700+ locations -- store-level data by market, broken out by network, daypart, and creative execution.

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